Coming up with the right name for the scale of a personality questionnaire is a challenge in itself! The scale name needs to reflect its full width and breadth. In addition, the name should generate the correct association so that it is intuitively understood. Some of the chosen names appeal immediately to the imagination while others are harder to place. Repeated comments about a particular scale name is all we need to zoom in on the name and review its effectiveness. That is the case with some of the scales of the Career values questionnaire.